Process

This website was developed as an extension of The Blue Dawn’s political commitments to anti-caste, feminist, and community-based care. Every illustration and design decision was guided by these values, prioritising clarity, lived realities, and structural awareness over decorative or corporate aesthetics.​ The choice of colours, the palette in design was deeply intentional, in order to represent the Ambedkarite movement as is, a journey for a clear Blue sky.
The visual identity and website were created in collaboration with The Menu Collective, grounding the process in shared principles of intentional design and political integrity.​